But you just typed out my name, that’s not a logo!
You just typed it out did you?
And so did Nike… 4 letters and a little swoosh.
Now, really is that all that happened?
The story (maybe apocryphal) is told of Picasso, classically trained artist, he was asked to paint a portrait of a lady.
The agreement was that he would receive $10,000 (a lot of pesetas in those days).
The lady sat down and, Picasso set to work.
Half an hour later, his easel showed a masterpiece.
The painting was an amazing likeness.
The lady however, balked and wondered why she should pay so much for only half-an-hour’s work.
Picasso countered that the lady was paying for his lifetime of experience.
When a designer works on your logo, it’s the brand, it’s the concept, it’s the thought that comes behind it.
A designer probably sketches something on paper, brainstorms, asks you questions… what is the feeling….
That designer probably checks out which font/typeface to use, so it’s legible, maybe tweaks the type so it fits… adds imagery or something that reflects what you’re doing.
Makes it readable, easy on your eye, so it can be viewed on a billboard or on a business card.
They probably research colours, see how it will work, take CocaCola for example, if you saw the ink on a can – or on a billboard side-by-side, they’d look different… but in their context, it looks the same.
The designer takes this into account.
- How will it look in print?
- How will it look on the web.
- Just how will it look?
I’ll design you a logo that looks good with my years of experience.
See my portfolio, drop me a line.