Print is still dead. Did you ever pick up a book? Did you ever feel the pages in your hand? Did you turn the page?
There’s still something magic about it. The book, came from paper, which came from a living tree – and the ink probably came from once-living plants… they’re dead…
Nah, they’re not….
Ever since the interweb and social media took off, people think no one prints anything anymore….
Airport bookshops (when we can fly again after Covid-19) are huge successes. Magazines and newspapers are the best sellers, they can stay around for years. Web can disappear into cyberspace in an instant.
- Sit in a doctor’s waiting room? Print!
- Pick up a book in someone’s house? Print!
- See someone’s bookshelf and know what they’re reading. Print!
Print lends an air of credibility and you don’t need to worry about clicking on an ad and being taken to someplace that’s’ gonna steal your CC details.
It’s great… it engages, it’s good for your brand and your identity.
So while print is dead, it’s still very much alive!